*Note: Bra~vo intimates is a bra fitting store, and the website images reflect this.*

Bra~vo intimates website before makeover; clck to view full-size

Bra~vo initmates after makeover; click to view live site

About Bra~vo intimates

More than just another bra shop, Bra~vo intimates specializes in the custom fitting of everyday bras, sports bras, maternity bras, and special needs/post surgery bras.  Because of the owner’s dedication and expertise, Bra~vo intimates has earned a reputation for being the best bra fitting store in the area.  People travel several hours just to be fitted by Rebecca Aughton and her staff.

Reason for Makeover

Rebecca contacted me because she was ready for a professional website.  She had created the website herself and had done the best she could, but she knew that it did not present her business in the best light.  She was ready for, as she put it, “a big girl website.”

Solution for Bra~vo intimates

We decided the Information Blogsite package (this package is no longer available) was right for her.  Moving her website to the WordPress platform would allow Rebecca to easily update the site herself.  We also decided it was high time for her website to have better functions, like a contact form, prominent newsletter signup form, and a calendar of events.

A New Design

After installing and configuring the WordPress platform on a test domain, the next step was to create the custom WordPress design. Rebecca knew she wanted to use the pinks and golds in her logo, and she wanted something clean yet soft and feminine.

I added to the curves in the logo to create a soft, flowing shape in the header. I also added a soft curving background decoration. The website font was chosen to match the logo font, and the headline colors and backgrounds were also based on the logo colors.

Rebecca had tons of great pictures for me to incorporate into the website. The images that were used were chosen to enhance the words they related to.  The final effect was a personable and inviting website.

Clear Navigation

At the old site, information was lumped together, making it difficult for visitors to find what they were looking for. At the new site, I made sure that each type of information had its own page (Contact, Services, About, etc.) and that site navigation was clear and easily accessible.

The Phone a Fitter feature was important since Rebecca would soon be receiving national attention, and I incorporated into the header a click-able banner about that feature. The phone number and location were also added to the header to make sure they were easily available on every page.

I created a sidebar to feature important information that did not belong in the navigation bar.  The newsletter signup was made more attractive with a custom newsletter image and a listing of the benefits received by newsletter subscribers. The sidebar also included a short commercial showing more about Bra~vo intimates, a map and link to get driving directions to the store, and a section to allow visitors to connect with Rebecca on Twitter and Facebook.

Home Page

Rebecca and I decide the home page content area would be best used to funnel people to specific areas of the website and to show her expertise as a bra fitter.

The slideshow is used to announce ongoing events (like The Incredible Bra Sale from January 18 – 23, 2010) and to direct people to informative pages on the site: About the Expert Bra Fitters, Bra Fitting & Services, and Jeunique Custom Fitting.

To establish Rebecca’s expertise, the area beneath the slideshow features excerpts from 3 articles containing bra fitting tips and 1 article containing bra shopping tips.

Goal Accomplished – Another Satisfied Client

Once the design was complete and the content was in place, I moved the site from the test domain to the live one.  The transition occurred without any problems at all, and Rebecca was more than pleased with the completed website.  She stated that she had not even imagined that it could look that good, and she was very pleased with how the information was arranged.

How is your website working for you? We can transform your site just like we did Rebecca’s.
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Category: Completed Projects, Custom WordPress Websites