Expressing Yourself Through Blogging

People express themselves in many ways.

And for a growing number of people, the need for some sort of public expression of thoughts, feelings, style or creative expression is filled by blogging. Expressing your thoughts in written words, however, is not as simple a task as it may seem to be; many people, in fact, find that it can take hours to accurately transfer what seem to be the most simple thoughts to the written word. The reason for this difficulty lies in the fact that thoughts and feelings do not require the organization or structure that is required by the written expression of those thoughts and feelings.

Are you ever conflicted about how to express yourself on your blog?

Blogging can be intimidating because it does leave you vulnerable to others’ judgments. However, the positive news is that you get to choose what you reveal and how you present yourself on your blog.

Picture these three scenarios:

1. You are at a costume party in a room full of strangers. You are dressed as an 18th Century lady; you’ve studied the mannerisms, have affected the perfect accent and you charm every party-goer you meet. Beneath the facade, outside the realm of this party you may be a banker, a secretary or an unemployed poet, but here and now you are Madame Devereux, the elegant lady who speaks with grace and comports herself with the utmost decorum.

2. You are at work where you are always the no-nonsense professional, respected by peers and underlings and depended upon by your manager to perform your tasks with skill, technical proficiency and a pleasant demeanor — an expectation that is hardly ever unmet.

3. You are at an informal get together with family, close friends and neighbors; you talk about sports, literature and fashion with people who know you and who understand your opinions, your quirks and your few flaws — there is no facade, no pretense, you are unabashedly you!

These scenarios that represent three versions of you in the real world are also three (of many) approaches you can take to presenting yourself to your readers in the virtual world, through your blog:

• as a character of your creation;
• as the professional at whatever you do;
• as the real, unadulterated you, complete with flaws.

Your blog and your blogger persona are your creations and are limited only by your choices. No matter how you choose to portray yourself, keep in mind that whatever it is you write, in whatever form, even if it is spoof or satire, it will be considered by your readers as an expression of your true feelings.

You can take the following steps to make it easier to express yourself in writing.

Improve Your Grammar

As a rule you should always write to your audience — they are the ones who need to understand you. Perfection may be necessary only when you are writing for an audience of scholars and grammarians who require it, but, regardless of your audience, the better your grammar, the better you will be understood, and the easier it will be for you to transfer your thoughts to paper.

Don’t think that improving your grammar means you have to sign up for an English course at your community college or spend a lot of money for a handbook of English grammar and composition. There are literally hundreds of English grammar guides available online, and very reasonably priced English grammar guides are available in bookstores. Good grammar is a tool you will never regret learning to use; always work to improve your mastery of the English language.

Improve Your Vocabulary

Finding the right words to express your thoughts is much easier when you have more words in your armory to choose from. You may be tempted to learn some suitably obscure words to impress your readership, but too much of that will only confuse them and turn them away from your writing. Research has shown that the average adult in the U.S. reads at an eighth-grade level so arming yourself with a recondite vocabulary will not be helpful (nor was that reference to a ‘recondite vocabulary’ unless you knew that recondite means “difficult to understand”). Arm yourself, instead, with a good dictionary/thesaurus.

Write Often

Practice makes perfect … or, to be honest, it at least helps you approach perfection. Try to make a meaningful entry in your blog every day. That may not always be possible, but do try! Two of the wonderful things about blogging are its flexibility and availability — barring computer problems, your blog will always be there when you need it, and you’ll find that the more you write, the easier it will be to write. Keep in mind, however, that even a professional writer who writes for hours every day is seldom completely satisfied that the words that came out adequately express the thought that went in, so don’t allow yourself to get too frustrated if your efforts don’t meet your expectations. Instead, take a short break and then try again.

Need help finding your voice and/or improving your blogging?
We offer one-hour blog coaching sessions.

MadMimi Newsletter Service

GetResponse, Aweber, Constant Contact, iContact, Mail Chimp, RatePoint …

sometimes the list seem inexhaustible. Newsletter service providers or email marketing services – whatever you want to call them, they provide an invaluable service: allowing you to gather visitor information and market your services to a list of interested prospects.

With so many options available, which newsletter service provider do you choose?

While I can’t answer that question for you, I can offer you a recommendation based upon my experience. I have extensive experience working with GetResponse and Aweber and moderate experience working with Constant Contact, MailChimp, and RatePoint.

I’ve been there, done that, and I just switched my newsletter service to MadMimi.

Here’s why I chose MadMimi:

• MadMimi costs quite a bit less than many of the other services. If you have 100 subscribers or less, your account is free. 101-500 subscribers costs only $8 per month. And there are affordable plans for every list size.
• There is no restriction on how many emails you may send per month. Unlike other services, you will not be charged for exceeding the allowed number of emails sent per month. Have several offers for your subscribers? Send away with no worries about cost.
• MadMimi is incredibly user-friendly. You don’t need to know HTML or hire a designer to create attractive custom email newsletters. I’m a designer, and I did create my own custom email template in my former service. It was 10x easier and faster when I created my MadMimi newsletter.
• MadMimi’s customer support is fabulous. They provide online tutorials, and if you need more help, you can get one-on-one help from MadMimi’s support teamthrough their Chat feature.
• MadMimi offers add-on services at affordable rates. I’ve chosen to add on the RSS feed option which will automatically send subscribers a roundup of blog posts at a specified interval. (My monthly cost is $5 less than what I was previously paying, a savings of $60 per year.) I’ve also added the free Google Analytics integration. I’ll be able to see newsletter referrals in my Google Analytics stats. If you have an e-course, you can also add on the Drip email option.

So far, I am very happy with MadMimi. Of course, I’ve only been with them a short while, so I will post an update after a few months.

Which email newsletter service do you use? Are you happy with them? Would you recommend them to your friends and associates? Why or why not?

Note: I am an affiliate of MadMimi and used affiliate links in this post. I am not being paid for this post. This post represents my honest opinion regarding this service.

Berries and Cream Blog Design Birthday Bash

Berries and Cream Blog Design has officially been in business for one year. Last Valentines Day, we kicked off a two-week grand opening party, and we haven’t looked back.

The past year has been a year of incredible growth for us, and we know that is due to your support. Because we value our loyal customers, we’d like you to join us in celebrating Berries and Cream Blog Design’s birthday. This Birthday Bash starts today and will last for five days (February 15 – 19, 2010).

We have created a special sale for each day of the celebration. Each discount will only last one day, and one offer is limited in quantity as well.

Birthday Specials

February 15, 2010 – Get a Strawberry Shortcake design package for $124.99, a savings of $25

February 16, 2010 – Take 25% off Blog Maintenance (hourly rate) and Blog Coaching; $45 instead of $60 per hour or session

February 17, 2010 – Spruce up your blog with the Company’s Coming Worksheet and Audio Bundle; only $7, a savings of $15.47

February 18, 2010 – Get a custom header for $39.95, a 20% discount

February 19, 2010 -  free signatures for the first 10 people to order a signature and enter the coupon code freesig (must use our checkout process, NOT Google Checkout option)

Thank you again for your business. Enjoy the celebration!

Why Choose WordPress for Your Business Website?

So you need a website for your business

and you’ve stumbled across Berries and Cream Blog Design. You’ve noticed that we prefer to work with WordPress, and you are thoroughly confused.

“Isn’t WordPress a blog?” you wonder. And in one sense, you are right. WordPress was created as a blogging platform.

WordPress, however, is so flexible that it makes a fantastic foundation for many, many different kinds of websites.

Here are some features to consider:

WordPress is a template-driven platform, meaning that your design will automatically be applied to all of your posts and pages without your having to do any coding.

Search engines love WordPress websites.

• Regularly updated content, like blog posts, will make your site rank higher and be visited more often by the search engines than sites with outdated content
• Meta tags are automatically generated in WordPress, and there are plugins to give you the ability to customize meta tags, titles, and descriptions for not only your home page but for every single page and post on your site
• Permalinks (the direct link to a post or page) settings allow you to choose title-based permalinks, which mean that keywords in your title are also in the permalink to that post or page

Plug-ins (small programs that can be added to your WordPress site to create specific functions) are available for nearly anything you could ask:

• turn your WordPress blog into an online store
• automatically Tweet for you when you publish a new blog post
• block spam
• create contact forms, information requests, and many other kinds of forms
• allow people to share your content via their favorite social media site – FaceBook, Twitter, LinkedIn, Digg, etc.
• turn your blog into a real estate website with featured listings and more
• create an online portfolio – great for photographers and other artists
• create an image gallery
• showcase important information using slideshows and rotating images (the link goes to a bra boutique)
• create an online magazine
• create a subscription site
• and so much more…

Creating a custom WordPress website typically costs much less than creating a standard custom HTML.

• WordPress is free; there are never costs associated with the WordPress platform itself, although you do need a hosting account and domain name
• customizing WordPress is generally easier than creating a custom HTML website; less time spent on project = more money in your pocket
• unlike many sitebuilders, there is no limit to the number of pages you may add to your WordPress site, nor is there any charge for adding pages to your site

WordPress automically allows you to create multiple users with differing permission levels, and there are plugins that allow you to further customize the user levels and permissions.

WordPress not only allows you to have a blog but also includes the ability to create static pages (like a home page, about page, contact page, and the like)

WordPress is user friendly.

• Static pages and blog posts are easily added, edited, and deleted from you administration area – no HTML knowledge or special software (like Dreamweaver) is required
• both visual and HTML editors are included, allowing you to create and edit pages and blog posts in a visual format using the WYSIWYG editor (has toolbar buttons similar to Microsoft Word) or to edit the actual page code, if you are knowledgeable enough to tackle that

Need more convincing to consider using WordPress as your small business web solution?

WordPress was awarded the Overall Best Open Source CMS* Award in the 2009 CMS Awards.
*CMS stands for Content Management System, which is a system used to manage your website

There are many companies, universities, and high-profile people that use WordPress for their whole site, not just their blog:

• Ford
• Texas Tech
• Timberline Lodge
• Andy Roddick
• Wall Street Journal

… to name just a few

WordPress boasts a thriving community, meaning you can easily find help if you need it.

Interested in getting your own custom WordPress design?

1. Take a look at our portfolio to see a sample of what we can do for you.
2. If you need more information, contact us with your questions.
3. Order your own WordPress-based small business web solution.

What Makes a Good Web Design Client?

So you’re in need of a custom blog design or small business web solution…

You know you need a web/blog designer, and you begin your hunt. You search for sites with design and functions that appeal to you. You track down the designers. You then contact the designers to find out if they can meet your needs and your budget. Your search is focused on finding the best designer you can.

That’s great. You should put in the time necessary to find the best designer for you. (Of course, if you are the right kind of client, we hope that we are your choice!)

But have you considered that even the best web designer is limited by you, the client?

It’s true. No designer can meet unspoken expectations. The best designs are a result of good teamwork between the client and the designer- the client verbalizes what they are looking for, and the designer offers advice regarding the best way to achieve those results and makes the client’s design dreams become a reality.

“So how do I make sure that I am a good web design client?

Before I share with you traits found in my best clients, take a look at this funny, yet sadly true-to-life, video.

Can you believe those people? I am sorry to say that I’ve had my share of these nightmare clients, and I often stop by Clients from Hell to laugh at/sympathize with  the latest horror story.

Unlike the people in the video and the site referenced above, a good client normally gets the results they want.

Here’s why:

• they are prepared and know-
  • the goals they want their site to accomplish
  • their target market
  • the pages they need
  • the functions they need their site to perform
  • the look and feel they want their site to present
• they have realistic deadlines – they aren’t asking for 6 weeks’ worth of work to be completed in 1 week
• they respond quickly to messages
• they promptly provide any information, content, or images the designer requests
• they are honest about their expectations and their budgets
• they offer solid, constructive criticism instead of a vague, “I don’t like that!”, Make it pop!”, and the like.
• they don’t micromanage – it is counter-productive for a client to constantly request changes, point out glitches, and otherwise harass the designer while the work is in progress. Please be patient enough to wait for your designer to tell you your project is ready for review. That is the time to go over it with a fine-tooth comb, not before.

To sum it all up…

being an informed, gracious, polite, and helpful client means you will find that your project goes much more smoothly and will more often than not meet or exceed your expectations.

Are you ready for a professional design?

Berries and Cream Blog Design offers custom blog design packages and small business web solutions.

Contact us if we can be of service to you.