Custom WordPress Designs: PageOne Marketing Solutions

About PageOne Marketing Solutions

PageOne Marketing solutions helps local business owners develop and put into action a powerful online brand and business presence in order to attract more clients and drastically cut advertising costs while at the same time putting online marketing efforts on “autopilot.”

Reason for Makeover

Brad and Michele contacted me because they were not happy with their business website’s design. The colors did not coordinate with their logo, the video and newsletter opt-in form took up too much valuable space, their ebook cover looked like it had been created by an amateur, and the site’s layout just did not present their content in the best way.

Solution for PageOne Marketing Solutions

Since Brad and Michele already had their content in place, we decided they just needed a site redesign.  The Berries and Cream Decadence package was the perfect solution since business website designs typically require more detail than a personal blog design would.

A New Design

Brad and Michele knew they wanted their site colors to match or coordinate with their logo. They also knew they needed to keep the newsletter opt-in form and the video. I suggested moving the opt-in form to the right side of the header so that it would be easily accessible from every page of the site.

I created a pin-striped background that was dark enough to create great contrast for the white content area. The pin-striping created a subtle texture that was more attractive than just a solid background would have been.

A new ebook cover replaced the poorly designed cover that had been used before. I was able to incorporate the PageOne logo into the cover, further promoting the site’s branding.

I created a sidebar to feature important information that did not belong in the navigation bar. I also created a special page template without a sidebar for those pages where a sidebar would not be appropriate.

A feature specifically requested was title images with shadows. I used the logo colors for the titles and shadows. Every page has a custom title image.

To further fortify the branding, I created a favicon using a portion of their logo.

Home Page

Brad and Michele knew they wanted to keep the video on the home page. I suggested moving it just underneath the home page title. There, it would get the attention they desired, but it would also allow additional content to appear above the fold.

Plenty of relevant images were used in the page content, which helped to make the long page more interesting. Brad and Michele requested that I create custom pull-quotes to emphasize imporant selling point.

Goal Accomplished – Another Satisfied Client

Once the design was complete, I installed the new design at Brad and Michele’s site and made the final tweaks that are nearly always necessary after installation. Brad and Michele were thrilled with their new design and the professional appearance it gave their site.

How is your website working for you? We can transform your site just like we did Brad and Michele’s, giving it a more professional design and better navigation.
Click here to view our Custom Blog Design Packages

Completed Projects: Career Sync

I enjoy working with other women entrepreneurs, and Career SYNC is owned by Monique Betty, a savvy business woman.

Monique requested me to install, set up, and design a self-hosted WordPress blogsite for her career coaching firm.  She knew the atmosphere she wanted her site to convey: clean, professional, high-quality, simple, and elegant.

In addition to site design and set up, Monique needed her site to include specific functions:

• Additional custom page template for use in promoting her products and special offers
• Inclusion of external site feeds relating to her business niche
• Faux sidebar on some pages; no sidebar on others
• Icons linking to her social media profiles
• Teleseminar registration form linked to her autoresponder account
• Newsletter sign up form insertion
• Newsletter custom design to coordinate with her site design
• Addition of an audio player so that her home page could include an audio greeting
• Custom design for and insertion of a poll on her home page
• Creation of standard business website pages and insertion of her content

In the end, both Monique and I were delighted with the result of our collaboration.  Her site looks very professional and includes all the features and functions that she needs to promote her site and grow her business.

Completed Projects: Stacey’s VA Services

Recent Blog Designs

I have installed, set up, and designed a lot of blog designs, specifically WordPress designs, recently and will be adding them to our Gallery shortly.  Over the upcoming weeks, I will be telling you more about individual projects in posts like this one.

Stacey contacted me to create her new site, Stacey’s VA Services.  She needed a complete WordPress design, including upgrading her host’s version of WordPress, creating a custom theme and design, choosing and installing appropriate plugins, and adding content to her pages.

Special Features in this Blog Design

Here are some of the special features we included in her blogsite:

• 2-section header so that I could put the newsletter signup on the right for maximum visibility and results
• Custom home page sections with graphics to best promote her services
• Buttons linking to her Twitter, Facebook, and LinkedIn profiles, making use of social media sites to create more contacts
• Contact page providing several ways, including a contact form, for visitors to contact her
• Request for Services page allowing people to send her specific services requests directly from her website

Stacey was very happy with her new blogsite, and I’d be thrilled to be able to help you, too.

Get Your Own Custom Blog Design

If you have similar needs, you may want to order our Berries and Cream Decadence blog design package which includes up to 10 design elements of your choosing.  NOTE: This package does not include installing or upgrading the WordPress or installing any plugins.  You can however, purchase WordPress installation and WP plug-in installation separately.

Another option would be to order the WP e-Commerce Boutique blog design package which does include installation of the WordPress platform and plugins.