PageOne Marketing Solutions before makeover - click to view full-size image

PageOne Marketing Solutions after makeover - click to view full size image

About PageOne Marketing Solutions

PageOne Marketing solutions helps local business owners develop and put into action a powerful online brand and business presence in order to attract more clients and drastically cut advertising costs while at the same time putting online marketing efforts on “autopilot.”

Reason for Makeover

Brad and Michele contacted me because they were not happy with their business website’s design. The colors did not coordinate with their logo, the video and newsletter opt-in form took up too much valuable space, their ebook cover looked like it had been created by an amateur, and the site’s layout just did not present their content in the best way.

Solution for PageOne Marketing Solutions

Since Brad and Michele already had their content in place, we decided they just needed a site redesign.  The Berries and Cream Decadence package was the perfect solution since business website designs typically require more detail than a personal blog design would.

A New Design

Brad and Michele knew they wanted their site colors to match or coordinate with their logo. They also knew they needed to keep the newsletter opt-in form and the video. I suggested moving the opt-in form to the right side of the header so that it would be easily accessible from every page of the site.

I created a pin-striped background that was dark enough to create great contrast for the white content area. The pin-striping created a subtle texture that was more attractive than just a solid background would have been.

A new ebook cover replaced the poorly designed cover that had been used before. I was able to incorporate the PageOne logo into the cover, further promoting the site’s branding.

I created a sidebar to feature important information that did not belong in the navigation bar. I also created a special page template without a sidebar for those pages where a sidebar would not be appropriate.

A feature specifically requested was title images with shadows. I used the logo colors for the titles and shadows. Every page has a custom title image.

To further fortify the branding, I created a favicon using a portion of their logo.

Home Page

Brad and Michele knew they wanted to keep the video on the home page. I suggested moving it just underneath the home page title. There, it would get the attention they desired, but it would also allow additional content to appear above the fold.

Plenty of relevant images were used in the page content, which helped to make the long page more interesting. Brad and Michele requested that I create custom pull-quotes to emphasize imporant selling point.

Goal Accomplished – Another Satisfied Client

Once the design was complete, I installed the new design at Brad and Michele’s site and made the final tweaks that are nearly always necessary after installation. Brad and Michele were thrilled with their new design and the professional appearance it gave their site.

How is your website working for you? We can transform your site just like we did Brad and Michele’s, giving it a more professional design and better navigation.
Click here to view our Custom Blog Design Packages

*Note: Bra~vo intimates is a bra fitting store, and the website images reflect this.*

Bra~vo intimates website before makeover; clck to view full-size

Bra~vo initmates after makeover; click to view live site

About Bra~vo intimates

More than just another bra shop, Bra~vo intimates specializes in the custom fitting of everyday bras, sports bras, maternity bras, and special needs/post surgery bras.  Because of the owner’s dedication and expertise, Bra~vo intimates has earned a reputation for being the best bra fitting store in the area.  People travel several hours just to be fitted by Rebecca Aughton and her staff.

Reason for Makeover

Rebecca contacted me because she was ready for a professional website.  She had created the website herself and had done the best she could, but she knew that it did not present her business in the best light.  She was ready for, as she put it, “a big girl website.”

Solution for Bra~vo intimates

We decided the Information Blogsite package (this package is no longer available) was right for her.  Moving her website to the WordPress platform would allow Rebecca to easily update the site herself.  We also decided it was high time for her website to have better functions, like a contact form, prominent newsletter signup form, and a calendar of events.

A New Design

After installing and configuring the WordPress platform on a test domain, the next step was to create the custom WordPress design. Rebecca knew she wanted to use the pinks and golds in her logo, and she wanted something clean yet soft and feminine.

I added to the curves in the logo to create a soft, flowing shape in the header. I also added a soft curving background decoration. The website font was chosen to match the logo font, and the headline colors and backgrounds were also based on the logo colors.

Rebecca had tons of great pictures for me to incorporate into the website. The images that were used were chosen to enhance the words they related to.  The final effect was a personable and inviting website.

Clear Navigation

At the old site, information was lumped together, making it difficult for visitors to find what they were looking for. At the new site, I made sure that each type of information had its own page (Contact, Services, About, etc.) and that site navigation was clear and easily accessible.

The Phone a Fitter feature was important since Rebecca would soon be receiving national attention, and I incorporated into the header a click-able banner about that feature. The phone number and location were also added to the header to make sure they were easily available on every page.

I created a sidebar to feature important information that did not belong in the navigation bar.  The newsletter signup was made more attractive with a custom newsletter image and a listing of the benefits received by newsletter subscribers. The sidebar also included a short commercial showing more about Bra~vo intimates, a map and link to get driving directions to the store, and a section to allow visitors to connect with Rebecca on Twitter and Facebook.

Home Page

Rebecca and I decide the home page content area would be best used to funnel people to specific areas of the website and to show her expertise as a bra fitter.

The slideshow is used to announce ongoing events (like The Incredible Bra Sale from January 18 – 23, 2010) and to direct people to informative pages on the site: About the Expert Bra Fitters, Bra Fitting & Services, and Jeunique Custom Fitting.

To establish Rebecca’s expertise, the area beneath the slideshow features excerpts from 3 articles containing bra fitting tips and 1 article containing bra shopping tips.

Goal Accomplished – Another Satisfied Client

Once the design was complete and the content was in place, I moved the site from the test domain to the live one.  The transition occurred without any problems at all, and Rebecca was more than pleased with the completed website.  She stated that she had not even imagined that it could look that good, and she was very pleased with how the information was arranged.

How is your website working for you? We can transform your site just like we did Rebecca’s.
Click here to view our Custom WordPress Website Solutions